This Is Fly magazine – June August issue

by Tony Bishop on June 17, 2011

In the past I have been pretty scathing about the ‘This is Fly’ magazine. In particular the design and artwork. In my view it was a classic case of form taking over from function, a classic design error and trap. The design was so bad it completely eroded any notion of good readability.

This was a real pity – much of the content was excellent – if you could extract it from the design, layout and artwork distractions and confusion. I gave up reading the magazine it was just all too hard.

But all that has now changed, the June/August edition features a complete design make-over. Readability is now great, and content is now king. As it should be. And the content is still mostly great.

Now a good read.

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